Our Collaboration with TIDE Magazine

At Good AM, we’ve always believed that music is more than a backdrop—it’s a narrative force. It colors a moment, shapes memory, and sets the rhythm for how people engage with the world around them.

That’s why our partnership with TIDE Magazine felt like such a natural fit.

TIDE is known for its thoughtful editorial lens—artfully blending lifestyle, culture, and travel into a tactile, transportive experience. Together, we brought a new dimension to its pages: sound.

Playlists That Extend the Page

With each issue, we curated bespoke Spotify playlists designed to echo TIDE’s mood and mission. These weren’t just collections of songs—they were sonic interpretations of the magazine’s themes. From seaside escapes to city street style, the playlists offered readers a way to feel the story as they read it.

As you turned each page, you could simultaneously slip into a parallel soundtrack—adding richness and emotion to every editorial moment. The result? A more immersive, layered experience where music and storytelling worked in seamless harmony.

A Rhythm All Its Own

This collaboration was a true meeting of creative minds: Good AM’s sonic strategy and TIDE’s visual storytelling moving together in rhythm. The goal was always the same—to create connection. To invite readers into a deeper, more sensorial journey. To give the brand not just a voice, but a sound.

It’s partnerships like this that remind us why we do what we do: helping brands find their frequency and resonate more fully with the people they’re here to serve.